A lot of music comes out of South Auckland, either directly (the artist lives there), or indirectly (i.e. born and raised there, or promoted from there). I felt that I haven't adequately represented the large quantity and diversity of music that has come out of South Auckland on NZMusic4U. But with the quantity produced, therein lies my problem. Where there is a lot of content, inevitably there is much that sits around the average. And I have to be honest - much has been disapppointing for me in terms of delivering the break-through qualities needed to make it in a competitive global marketplace, either as a mass-market offering, or within a global niche. Often the material is pleasant, easy to listen to, is well produced...but doesn't quite have the "je ne sais quoi" (ok pretentious git - "I don't know what"), that is needed. But still, there is some awesome material with breakout potential coming out of South Auckland e.g. see my recent posts regarding Tyree, Sid Diamond and Cavell. This track from DJCXL , real name Peter Chambers (Ill Semantics), the sixth single from his 2012 album "Represent", is of similar quality. The album has been released by Illegal Musik via Warners. "YO DJ" was co-produced by DJCXL and Anonymouz, and features Sabre (ex-Nesian Mystik). There is a problem with the NZMusic4U blog format in that I need a good video to post, which means sometimes good tracks don't make it. But in the case of "YO DJ" we have excellent production, an infectious groove (love the scratching), a hook from the heavens, and a video with great photography, editing and lighting/filtering...which was probably subject to the usual NZ budget constraints, but doesn't suffer from a "look" that indicates a lack of resources. Well done Danny Aumua and Saphron Moore. This song is "commercial", but there is nothing wrong with that where the offering is good, and this song is as good as some of those I grew up listening to in 1980s' night clubs. (You know the artists I am talking about.) "Represent" can be purchased at the link below. You can also find out more about Peter Chambers' impressive local hip-hop pedigree at the link below that.
https://itunes.apple.com/nz/album/represent/id508678945
http://djcxl.com/about/
DJCXL feat Sabre - YO DJ
No comments:
Post a Comment