The Wyld - Confusion
From inception in 2011, The Wyld have gained recognition from international music blogs and other industry influencers. The local industry has been slower to catch on, but there is now growing support. The band's fusion of hip-hop, rock and electronica could have been clumsy, but they seem to have worked out how to integrate these elements to create a cohesive sound, all their own. Strong production values have been applied consistently, even with scarce resources. In fact I have been constantly impressed by their ability to create the illusion of backing by "big bucks" production budgets. This video for "Confusion", for what may be their breakout track (10,000 downloads since mid-October), is a good example of their aesthetic talents. Done on a shoestring it is an interim solution until they finish the official video for the track. The video is a simple idea, but is executed well, not hurt by what is a photogenic band. The Wyld have an integrity, but they are also eminently marketable, and for that reason I am picking these guys for break-out success over the next year or so. The USA is beckoning, and Lorde's coat-tails are there to be ridden. I look forward to seeing the official video. You can buy their new "Abstract" EP at the link below. I like it.
The Wyld - CONFUSION (Online Video)