LORDE - Royals



This song demanded a strong video, and it got one - from Joel Kefali. So very well done. Lorde (Ella-Yelich O'Connor) is a schoolgirl from Auckland's North Shore who has been somewhat of a local industry earthquake...clearly as a result of her precocious song-writing and performing talent. There has been a little too much hype for my liking, but it has worked so far...so my objections are null and void. But some care is probably needed to avoid an early backlash. Managed by Tim Youngson (who has also done a great job with Mt Eden in the USA), it looks like Lorde has a serious chance of cracking Stateside. There is much noise around her. The songs are great. She can sing them. And there is definitely a presence well beyond her years. Impressive. Listen some more at the link below.

http://www.lorde.co.nz/

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