Broods - L.A.F

It has taken me awhile to warm to this track (audio released July 2014, video released November 2014)...and not sure why, as it now seems an obvious inclusion in this blog. The snappy syncopation of the rhythm track, a huge chorus, and Joel Little's wonderful production should all be recognised for being essential components of one of the best New Zealand pop tracks of the last twelve months. The song is off Broods' album "Evergreen" released earlier in August 2014. I am not sure what sort of traction the band is getting stateside, but if they keep releasing tracks as strong as this, it is only a matter of time. I note the album has so far peaked at #1 in New Zealand, and #5 in Australia. That sort of success surely demands some further global label investment over the next couple of years, at the very least. The video was directed by Jordan Arts of Fish&Clips, with production by Felicia Asplet. Fish&Clips have pumped out some beauties previously (see link below), and although the video works conceptually, and there is some stunning imagery, for me it's execution doesn't quite fire. But who am I to judge? You can buy the "Evergreen" album at the link below. I have bought it.

https://itunes.apple.com/nz/album/evergreen/id895397276

http://www.fishnclips.com/

Broods - L.A.F