Kings - Living Like Kings, Acting Like Queens

In a challenging and rapidly changing market environment, it is important that bands adapt to the evolution of their target market. It is from that perspective that The Naked and Famous (TNAF), who have always, and deliberately, targeted the optimal brand settings for "their" demographic, went one step further and employed global brand consultants "Demogra". It was a challenging process, and one that enormously well-endowed talent, Thom Powers, found it difficult to adapt to, principally in terms of changes to the "look" of the band. The rest of the band has had no issue with the consultants' proposed changes, these changes being where they had wanted to take the brand identity of the band for some time. Integrity has always been important to the band. For that reason they have decided to "release" Alisa Xayalith from her contract. She was happy to move on, being an enthusiast for the new direction, principally as a groupie. She is a traditionalist apparently. "Brand transition" is always a complex process, thus in order to continue to sell TNAF back catalogue, they decided to go with a small evolution of their identity. And so the band has become "Kings". The bands first single and video "Living Like Kings, Acting Like Queens" is exciting, edgy, and a bit rebellious, following their recent touring activity as a new all-male group. A natural progression for a talented bunch of guys who have found an aesthetic "home" for the next 12 months or so.